Google Analytics Tracking Optimization Tips

How can I better track my website with Google Analytics? is often asked. It's an excellent question! We've put together a list of our top 10 Google Analytics tips for better website tracking to help you set up your analytics account correctly.

Create view accounts for best practices

Even though our first Google Analytics tip is obvious, you wouldn't believe how many Google Analytics accounts only have one view. Usually, this is called "All Website Data." Raise your hand if you've done this. Google strongly recommends that you add at least three views to your account.

A view that gets raw data from a website. This is a copy of the data that hasn't been changed. The reporting view is a filtered view where filters and goals are implemented. A view where you can test any changes to your account settings, filters, goals, and e-commerce tracking before putting them into the reporting view.

Positioning of the Google Analytics tag

Did you know there is a recommended place for the Google Analytics tracking code? If you said no, you might want to keep reading. Google says that you should put the tracking code for Google Analytics right before the closing /head> tag on every website page you want to track. You have to copy and paste your tracking code exactly as it is. This is very important!

Set up filters to keep out traffic you don't want.

Under "filtered view" in your Google Analytics account, you should make filters to keep out traffic you don't want. It is suggested that you eliminate internal traffic sources like yourself, your employees, and any third parties who regularly work on your website. This will ensure that your Google Analytics data is clean and doesn't get inflated for no reason. To do this, go to Admin > Filters > New Filter after selecting your Filtered view.

Set up filters to stop spambots and fake referrals.

It would be best if you also thought about filtering out spambots and ghost referrals when making filters in your Google Analytics account. These things mess up your Google Analytics data.

Track macro and micro objectives with goal conversion monitoring.

When people visit your website, you want to know what they do there. Get ready for tracking goal conversions. Goal tracking checks how well your website helps you reach your marketing goals. Goal conversions track when a user on your website does something you want them to do. There are two kinds of goals: big ones and small ones.

Organize material into groups to find the categories that perform the best.

This is a bit more complicated, but it's well worth doing! You can see which content categories are doing the best by creating content groups in your Google Analytics account. You can also create content groupings that divide your data by product category.

For example, you can put all women's clothing into one group and divide it into categories like tops, bottoms, dresses, shoes, jewelry, and other accessories. This will help you determine which part of your site brings in the most traffic and leads.

Integrate Google Analytics with Google Webmaster Tools.

Google Analytics can be linked to other Google products, like Google Webmaster Tools and Adwords, to name a few. You can learn more about your SEO data when you connect Google Analytics to these other products.

When you connect these two tools, you can use the data from Google Webmaster Tools in Google Analytics and the other way around. Google has added a cool new search Analytics report feature to Google Webmaster Tools. It will replace the Search Queries report. Google has said that this new addition will add more features to improve analysis.

Track e-commerce sales conversions

If your site has places where people can buy things, you must set up e-commerce conversion tracking in Google Analytics. Google Analytics gathers information about the sales funnel, products, and transactions. This will help you determine which products sell and give you other useful information, like how much money each product made and how many times it was sold.

By analyzing this data, you'll find the products that bring in a lot of sales and those that don't do as well as you'd expect. This will allow the site owner to improve their products to suit their customers better.

Create Personalized Notifications for Google Analytics updates.

Imagine getting a message when the number of people visiting your site drops below a certain level. Magic? I want to say yes because I like Harry Potter. Sadly, this isn't true. It's just a simple feature in Google Analytics that lets you know when certain things happen on your site. This information is important because it lets a user find strange things in the data and analyze them to figure out what caused them.

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