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Urban Freedom Magazine

“Where Business Meets Culture”

"Mastering Business Quarters: Your Entrepreneurial Roadmap"

"Mastering Business Quarters: Your Entrepreneurial Roadmap"

Want to know what your business needs to do to have a good quarter? There can be a lot of stress regarding quarters and the last quarter. You are in the right place if you need a record-setting quarter to reach your annual goals or if you want to keep beating yourself.

Read on to find out what your business needs to do to have a good quarter. Every business grows differently. For some businesses, sales will keep going up every month. But it's also very common for a business to hit a revenue plateau, which can happen at any stage.

So, if you just started your business and are having trouble growing it, or if you've been growing it well but have hit a revenue plateau for some reason, I'm here to tell you that it's normal and you can get past it.

What is the significance of the quarter?

Every quarter is really important, but in business, the last quarter gets a lot of attention because that's usually when annual goals are met (or not). Many businesses think of the last quarter as the home stretch. Now is the time to get your work done, make big sales, and finish the year on a high note.

Step 1: Go over your annual goals (or targets)

If you set goals (or targets) for your business every year, you need to review them before you do anything else. As I said before, this is the most important time of year for businesses because it is the last part of the year.

But it's not uncommon for a business, especially a small one or one run by a single person, to have forgotten its annual goals. Now, I hope you did make some goals. If you didn't, please do so next year. Find those goals and look at how you did.

Look at how well the business is meeting each goal. If you've already reached a goal for the year, that's great! For all your other goals, you should look at where you are three-quarters of the way through the year and decide if you are behind, on track, or ahead of schedule.

Step 2: Set quarterly goals

Now that you've gone over your annual goals and know what needs to be done to reach them by the end of the year, it's time to write down your quarterly goals. Getting your quarterly goals done should help you get your annual goals done.

For instance, if your goal was to work 1-on-1 with 50 clients and you've already worked with 30, that means your goal again for the quarter is to work with 20 clients. Regarding goals with numbers, it's usually pretty easy to figure out what you need to do to ensure that your quarterly goal will help you reach your annual goals.

But you may have other goals that aren't about numbers (like sales goals, the number of clients you want, or the number of people who sign up for your email list) but rather about a specific action, like launching a new service, rolling out your rebranding, or getting in the news. Since you are in the middle of the quarter, that goal will likely remain the same as when you set it as an annual goal, and yet hopefully, you are closer to reaching it.

Step 3: Plan your reward ahead of time.

I think it's significant to set goals and tell yourself how you'll reward yourself when you reach them simultaneously. Now, I hope that the goals you've set for your business are enough to keep you going, but a little extra motivation never hurts. Your reward is something you're looking forward to.

Step 4: Write a plan

You've reached your goal when you understand what you need to do and what will happen when you do it. Now is the time to create a program to reach that goal. In Step 1, I told you to figure out if you were behind, on track, or ahead of where you ought to be at this point in the year.

This helped you set goals for the quarter and is also crucial when making plans. You could say that what you've been doing thus far has worked if you were on track or ahead. So, when it involves planning, it probably looks like plans that have been made before. But if you fall behind, you must take this planning stage very seriously.

Most of the time, there are two reasons you aren't meeting your goals. First, you've been doing things but haven't achieved the desired outcomes. Second, you haven't been doing what you need to do. You must change things if you think you are in the first group.

Write down everything you can think of to help you reach your goal. Then you need to figure out which actions can happen immediately and which need another event to happen first. Then you can make a plan for each week. One of the best things about planning for a quarter is that it's not long.

This means you can be very specific about the steps you need to take in your week-by-week plan. You might not know everything you need to do at the start of the quarter but try to make the plan as detailed as possible, and you can keep adding to it as the quarter progresses.

Get some outside accountability in place.

If you want to ensure your business has a good quarter, you should consider getting some accountability to ensure you stick to your plan. Some people can hold themself accountable, but for the majority, having someone else hold them accountable makes the most difference.

There are many ways to get people to take responsibility. You can get it from a partner who holds you accountable, a membership group, a mastermind, or by working one-on-one with a coach, consultant, or mentor. I'm kind of the queen of holding people accountable, so here are some ways I can retain you accountable.

Winter: A Season of Reflection and Planning

As winter blankets the world in a calm quiet, entrepreneurs can use this time for contemplation and planning. Consider the performance of the previous year, recognize strengths, weaknesses, opportunities, and threats (SWOT analysis), and set clear goals for the upcoming quarter.

Evaluate tweaking your business strategies based on the lessons learned during the colder months.

Spring: Planting the Seeds of Growth

With the arrival of spring comes a sense of renewal and growth. Entrepreneurs can take advantage of this season to implement new initiatives, launch marketing campaigns, and expand their product or service offerings. Consider collaborating with other businesses or refreshing your branding to align with the vibrant energy of spring. Embrace change and watch your business blossom.

Summer: Sowing the Fruits of Your Labor

Summer is the time to reap what you sowed in the previous quarters. Evaluate the results of your initiatives, monitor key performance indicators (KPIs), and celebrate achievements. This season is perfect for nurturing customer relationships, providing special promotions, and optimizing your operations for efficiency. Additionally, consider offering flexible work options to support the growing trend of remote services. This may also be a slower time for certain businesses and a great opportunity for B2B sales to help with their slow season or assist in ramping up their busy season.

Fall: Harvesting and Planning for the Future

As the leaves change color, entrepreneurs can focus on harvesting the benefits of their hard work. Analyze financial reports, gather feedback from customers and employees, and make necessary adjustments for the final quarter. Plan for the year-end by strategizing for holiday promotions, evaluating inventory levels, and setting the groundwork for a successful start in the coming year.

Preparing for each business quarter requires a strategic mindset, the ability to pivot, and a commitment to continuous improvement. By reflecting on the past, setting clear goals, conducting thorough quarterly reviews, and fostering a collaborative team environment, you can navigate each quarter with confidence. Embrace the challenges, celebrate the victories, and let each quarter be a stepping stone toward the long-term success of your business and personal goals.

FAQ:

1. Why is the last quarter so essential for businesses?

  • The last quarter is significant because it often determines whether businesses meet their annual goals. It's the home stretch, where companies strive to make big sales and finish the year on a high note.

2. How should I approach checking annual goals for a successful quarter?

  • Start by revisiting your set annual goals. Evaluate your progress toward each goal and determine if you're behind, on track, or ahead of schedule three-quarters into the year. This assessment guides your strategy for the remaining quarter.

3. How do I set useful quarterly goals to align with annual goals?

  • Once you've reviewed your annual goals, set specific quarterly goals that contribute to achieving the annual targets. Whether numerical or action-based, these goals should be designed to propel you closer to meeting your overarching business objectives.

4. Why is planning a reward important for goal accomplishment?

  • Setting a reward for reaching your goals adds motivation. While your business goals should be compelling on their own, having an enticing reward creates an extra incentive, making the journey toward success more enjoyable.

5. How can I ensure effective planning for a successful quarter?

  • Start by recognizing if you're on track, behind, or ahead in reaching your goals. If behind, take the planning stage seriously. Write down every action needed to achieve your goals, categorize them by immediacy, and create a detailed week-by-week plan, adjusting it as the quarter progresses.

6. Why is outside accountability essential for a good quarter in business?

  • Accountability is a powerful motivator. Whether through a partner, membership group, mastermind, or working with a coach or mentor, having external accountability significantly increases your commitment to sticking to your plan and achieving your quarterly goals.

7. How can seasonal considerations impact business planning?

  • Seasonal reflections can guide business planning. Winter is a time for reflection and SWOT analysis. Spring encourages growth and the launch of new initiatives. Summer is for reaping the fruits of your labor and optimizing operations. Fall focuses on harvesting benefits, evaluating reports, and planning for the future, including holiday promotions.

8. What mindset is essential for preparing each business quarter successfully?

  • Adopt a strategic mindset, embrace change, and commit to continuous improvement. Reflect on the past, set clear goals, conduct thorough quarterly reviews, and foster a collaborative team environment. Navigate challenges, celebrate victories, and let each quarter be a stepping stone toward long-term success.

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